Beauty Is In the Eye of the Grunge-holder

Grunge is back with vengeance and I couldn’t be happier.

Whilst I was cruising through the Trend Hunter website I came across a little, lovely section under Hip Fashion about Grunge and how it has made a glorious come-back. To me though, Grunge never left.

This come-back has, however, altered Grunge slightly, creating numerous sub-fashions within the trend itself. Some of them include: 90s Grunge, Pastel Grunge, Delicate Grunge, School Girl Grunge, Sporty Grunge, Uptown Grunge, Exotic Grunge and Bohemian Grunge to name a few.

90s Grunge

90s Grunge

Pastel Grunge

Pastel Grunge

 With all of these new, different versions of Grunge now on the market and in trend, it opens up a whole new world and window of opportunities for those girls too afraid to try out a more Grungy style. It allows them to experiment and form a new opinion on the once “too edgy”, “too raw” and “too rough” style, now optimised for any and every girl out there.

Whether it’s just merely adding a pair of combat boots or a leather jacket to your look, you can create your own authentic Grungy style. You can add your own flair in any way, because as we’ve seen, the options are truly limitless.

Delicate Grunge

Delicate Grunge

School Girl Grunge

School Girl Grunge

 Some may say that these new sub-trends of Grunge can be taking away the true essence of the trend, however, I think not. Grunge itself stands for rebellion, going against the flow of things, making something your own, being unique and standing out. Grunge is a youthful style that celebrates the young at heart and standing up against social norms. This is why I believe that these new sub-trends are, in fact, a true embodiment of Grunge itself, as it goes against what society portrays Grunge as, it shifts societal ideas and creates and instils new ones. These sub-trends create a new platform for everyone to be heard, not just the high school drop-outs and the rebels, but the ‘new’ rebels, the girly girls, the sporty kids, the exotics and eccentrics, the people that were previously stereotyped into a class that didn’t necessarily represent them entirely.

Sporty Grunge

Sporty Grunge

Uptown Grunge

Uptown Grunge

These new trends aren’t only a fashion movement, but a social movement, a platform for change, a reformation against conformation.

This is why I believe that we should support this movement and trend whole-heartedly, encourage the discouraged. It doesn’t have to be about supporting Grunge itself, but the idea  behind it, urge those too scared to be their true selves to stick up a big middle finger to society and say “I can be whoever I want to be, not who you tell me to be”.

It is not about the clothes, but the people beneath them and the message within them.

Stand out, be heard and be 100% YOU. I dare you.

Exotic Grunge

Exotic Grunge

Bohemian Grunge

Bohemian Grunge


An Ode to Basic White Girls

Living as a 20-something year old in this day and age, we have all heard the term “basic white girl”, right?

Well if you haven’t, sit back and relax, because this is an ode to the white girl (or perhaps a slight rant).

The basic white girl according to Urban Dictionary: “Starbucks, Uggs , lots of selfies, dog pictures, leggings as pants, Forever 21, iPhone, straightens hair even though it’s already straight, Instagrams food, tries to be a photographer, Pretty Little Liars, can quote mean girls, enjoyed Pitch Perfect, Nutella”


This month is October, yes, I said it… October! Why is that important to the basic white girl you ask? Well simply because it is the month of Halloween and in the northern hemisphere this also means Autumn (or should I say Fall?). Pumpkin spice lattes, dressing in sexy costumes, Ugg boots and cuddles and lovies and ugh. Right?

All I ever seem to see on social media platforms is the general dislike for these “basics” and how they always do things to annoy the general population of “non-basics”. For example, look at almost every female rap artist and listen closely to their lyrics… They are rapping about basic white girls. Iggy Azalea – My World, Kreayshawn – Gucci Gucci and Nicki Minaj with Freedom and Champion, to mention a few.

I’m sure you’ve also noticed the web articles titled “White People Ruin Everything“, “Basic White B**ches”, “The Common White Girl” and so on… I used to take these things light-heartedly, have a few giggles and mock the so-called “basics”, until one day I realised how degrading and disconcerting all of these ideas actually were.

Something I came across quite a while ago was a tweet by an account called Common White Girl and it went like this “white girls – a poem: I need Starbucks now. Like can this weather just not. Netflix, uggs, & yoga pants. You’re so pretty I can’t even”. This is probably the highest form of stereotyping I have ever come across. Sure, a lot of it is true, but it isn’t white girls alone who enjoy these things or speak in this way. So what if these are things they enjoy? Let them be.

Whenever people go out they always use the term “white girl wasted”, I too used this term loosely and humorously before I actually stopped and thought about what it actually meant. Now, as a white girl, I won’t lie, I actually find this rather offensive. Why? Because “white girl wasted” is defined on Urban Dictionary as “to get completely drunk… to the point where you can no longer control yourself physically or mentally. Term originally given to younger white girls… after they consume way too much alcohol. This commonly results in overall incoherency, and brief “skankyness” before a quick emotional breakdown… Complete trashyness and finally passing out… because they are too drunk to make it home.”


I don’t know about you, but to me, that is slightly offensive to say the least. Why is this solely associated with white girls? I’m pretty sure every other person in the world has been intoxicated in this way, possibly even worse. So why them in particular?

As a white girl, I don’t have the answers to any of this. I don’t know why people hate on this particular group of people so much and I don’t know why white people are always seen as a problem. This isn’t a racial slur, it is just a mere observation of how seemingly harmless terms and ideas can actually be quite offensive without us really knowing or understanding.

How about we let everyone be and put an end to mockery in general?

How about we make a point of actually thinking about what we are saying before we say it?

Here is a video detailing the extend of the stereotypical ‘basic white girl’ craze: If Guys Acted Like Basic White Girls –

Underground Style As An Emerging Trend


This past Saturday I was given the rad opportunity of attending the Neighbourgoods market in Braamfontein, downtown Jozi.

When walking to the market along the city streets, the first thing one notices is the mix of eclectically and fantastically dressed people meandering about. This is the part of downtown Jozi I have always been amazed and obsessed with. There’s just something about seeing people being their 100% pure self and being able to express themselves in such a gorgeously open and free environment that welcomes them and encourages originality.

The streets showcased Jozi’s finest underground and street style, with people dressed to the nines in their own happiness. Doc Martens, high tops, platforms, high-waisted jeans, fisherman hats, oversized denim jackets, mom jeans, chunky knits, bomber jackets, short shorts, intensive layering and of course ugly fashion (my favourite). If you’re unsure of what ugly fashion is I’ll insert a picture for you to adore at the end. It’s more than fantastic.

I managed to snag interviews with two lovely ladies I bumped into at the market. My first victim was Lital, she was managing the Asseblief stall (an adorable vintage thrift store with awesome, awesome stuff! I’ll throw the link in at the end) and my second was Leah, who I actually met in the changeroom and then stalked around the market in order to get an interview, upon realising how rad she was.

The two ladies had some really interesting and cool ideas on underground street style, these were the questions I asked:

**How do you feel about underground style becoming a trend?**

I thought they’d be aggravated that their unique self-crafted styles are now readily-available to anyone and everyone, however their overall feeling is that it’s actually a good thing – fond of the fact that it makes the style more accessible to people, however some of the items can be overpriced in store, which makes buying that trend difficult for the general market.

**How do you feel about the commercialization of niche brands and items?**

Another unexpected response from the ladies, both positive, as they believe that it’s better for the people that can’t afford the original. Leah then added that there isn’t anything wrong with it, but to her, it isn’t ideal and if she could afford the original she’d rather go for the original (I’m definitely with her on that one)

**How do you feel about brands that bring underground style to light?**

One opinion was that these brands are great and “if it’s quality and you’re getting it for a good price, why not”. On the other hand, it was mentioned that what we love about underground style is lost when big brands swoop in and commercialise it.

**What type of clothes do you buy and why?**

It was interesting to see how their style actually correlated with their interests and ideas on my previous questions. Both ladies said that they buy mainly second hand items from thrift stores like Hospice and charity stores because it’s cheap, it’s for a good cause, each item has a story, and when you get down to it, it’s actually recycling which is cool and eco-friendly.

In my last feat to establish their identity through their clothes, I asked them how they would describe their personal style. Crazily enough, both ladies gave me very similar answers (these interviews were conducted separately and to my knowledge neither of them know each other… spirit animals?). Lital described her style as laid back and she basically just wears whatever goes. Leah said the same, just adding one extra thing that, quite frankly, made my day… she loves ugly clothes! (my soul mate?)

All in all I’d say Saturday was successful and truly wonderful. Meeting new people, discovering new places and finding out thought-provoking opinions on topics I hold great interest in.

I’d like to thank both Leah and Lital for allowing me to interview them and invade their bubbles by videoing them and taking their lovely portraits. I’d also like to thank Yuval for being my transport and videographer for the day, and Jade (my bestie) for accompanying me on my little adventure.

Below you can find the images of my fantastic victims (AKA interviewees) and a link to Yuval’s Youtube account, where he uploaded the awesome video of the day’s adventures!

Till next time

xx Kat xx

Lital                                          Leah

                                 Lital                                                                                    Leah


♥Ugly Fashion♥

The Video:

Asseblief’s Facebook:

Asseblief’s Tumblr:

Neighbourgoods Website: